Once upon a time in a corporate R&D kingdom, companies were creating products and pushing them out to customers with little or no interaction with them. In today’s fast-paced R&D corporate and hospital environment, companies are getting more creative in their product development process to improve their ROI. Now they are relying on the knowledge experts in customer needs--the customers themselves. Whether these organizations are trying to get a product quicker to market, or just make it better, they are inviting their customers into the development process. This session is meant to be an interactive session on how to engage customers wisely to get qualitative and quantitative data. Springer’s Brian Bishop will discuss his story and a variety of engagement tools in this thought- provoking session.
Brian Bishop, Springer
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