SLA 2012 Annual Conference & INFO-EXPO

PRICE: $299.00 Member/ $199.00 Student Member/ $399.00 Non-Member

This course will provide foundational instruction for both Web analytics and Web usability studies, the quantitative and qualitative methods for measuring the effectiveness of your organization’s Website.  The workshop will use Google Analytics as the sample tool for Web analytics, including a basic overview and detailed training as time permits. A key focus will be identifying and interpreting relevant insights from the vast amount of data that Web analytics programs offer.  The second portion of the session will focus on the creation and process of a Website usability study.  At the end of the workshop, participants will be able to use these tools to target a variety of actionable insights into the strengths and weaknesses of your library’s vital Website presence.  Participants are encouraged to bring their laptops for hands-on access to practice sites.

SPEAKING:
Kate Marek, Dominican University

PRESENTATION HANDOUTS: 
http://www.sla.org/pdfs/sla2012/WebsiteAnalyticsUsabilityKMarek.pdf

http://www.sla.org/pdfs/sla2012/WebsiteAnalyticsUsabilityKMarek2.pdf